Atomic Company Case Study

On account of a fortunate arrangement of occasions, Atomic Company has delighted in a sharp increment in deals of their Tiger Pants line. The most clear and quick torments being felt by the executives is the failure to anticipate future deals and the high sum being paid out in deals commissions. While these are authentic concerns, I accept further issues exist. The present deals structure partitions free salesmen into various product offerings and regions. This implies an Atomic Company retailer conveying four or five distinctive Atomic product offerings would have four or five unique agents. Not just that, autonomous salespeople commonly have a genuinely high turnover rate in the business, which implies that associations with Atomic retailers endure. With this structure, it’s hard to get a full image of a retailer’s needs. So as to submit a request for Atomic attire, the retailer needs to experience numerous individuals. With high turnover, it could imply that a retailer needs to work with another salesman consistently †in some cases all the more as often as possible. It’s hard to gauge future deals since agents don’t have a major picture perspective on retailer needs. All the more significantly, Atomic Company isn't empowering completely serious relationships by making esteem, meeting desires, or building trust (Cron and DeCarlo, 2009). An additional issue encompassing deals structure is that commissions are set up so agents get remunerated with high commissions for orders from existing records. On the off chance that the agents are getting orders from a spike like the one simply experienced, they may not want to go out and find new business or sustain existing records since they’ve as of now met their own bonus objectives. Elective Courses of Action 1. Build up a business structure where a more noteworthy number of regions are made for free agents. Keep the commission at a level 15 percent. 2. Progress into an organization deals power for all product offerings of Atomic Company, including Tiger Pants. Set compensation at $40,000. Diminish the commissions to 10 percent for deals from the main year of new retail records and five percent of new deals to existing retail accounts. Further, set up a route for existing records to put straight rebuys straightforwardly with the organization that agents would get two percent commissions. 3. Keep up business as usual, staying with the present structure for free salespeople and commissions. Examination of Alternatives 1. By expanding the quantity of domains and afterward allocating one agent to every region for all attire lines, reps will have the option to concentrate on building associations with retail locations. Every rep will have a smart thought of the aggregate sum of Atomic attire being bought by their retail locations, alongside chances to grow different lines. They will comprehend their clients and be better ready to anticipate future deals since they will have built up a relationship with head supervisors. This methodology will streamline the buying techniques and make an incentive for retail locations since they will just need to put in one request for every Atomic item. The quantity of deals calls will diminish, level of correspondence will increment, and by and large desires will be met at an a lot higher rate. Commission rates would be kept at the typical 15 percent so present autonomous salespeople working with Atomic wouldn’t need to acclimate to another compensation structure. All the more significantly, Atomic won’t need to chance losing their present reps and need to experience the employing procedure or hazard disturbance to current records. The drawback to going with this methodology is that Atomic Company may wind up spending more than they ought to on deals commissions. Fifteen percent is a high rate and truly begins to incur significant damage when deals spike as they did on account of Punk Rock Academy. Further, free reps are less faithful to the organization, prompting higher turnover rates and, eventually, impeded retail account connections. 2. Recruiting organization agents and isolating them out into characterized regions for all Atomic Company product offerings will give every one of the advantages expressed previously. Moreover, organization salespeople will feel a higher feeling of responsibility for Atomic and the records they serve since they will get a compensation with commissions dependent on execution. The manner in which the commission structure is set up, there’s motivating force for salesmen to attempt to recognize open doors for new business. On the off chance that a circumstance like Punk Rock Academy emerges, salesmen will even now get a few commissions from their current retail accounts without getting stalled with authoritative undertakings. Straight rebuy requests will be prepared inside, permitting reps to concentrate on producing new deals. A drawback of going with this new structure is that there would be a critical change period for new reps to get employed and get comfortable with retail accounts. Moreover, a venture would need to be made in giving office space, gear, preparing, and a worker benefits bundle. 3. Adhering to the state of affairs will deliver results like what have been accomplished to-date. While the organization has encountered accomplishment with it, ongoing advancements with Punk Rock Academy have demonstrated that it is defective. Free salesmen don’t have a completely personal stake in Atomic’s achievement. This structure likewise makes it hard for genuine connections to be framed with retail accounts. At last, commission rates are organized so that there is definitely not a great deal of motivating force to grow new retail accounts as long as business is blasting. The moment prevailing fashions change, be that as it may, reps will be hampered and should scramble to compensate for the misfortune in deals. Suggested Course of Action Although exchanging the whole organization and all product offerings over to inward agents would require a critical introductory venture of time and cash, it will be justified, despite all the trouble over the long haul. My suggestion is to go with choice two. Generally, this strategy will return the attention on shaping record connections that will make esteem and permit Atomic Company to meet the desires for their retail outlets. More inside and out information on accounts in littler regions will make it simpler to anticipate future deals, particularly when a spike in deals happens. Retail locations will give superb contribution on buyer conduct since they realize their customer base and can use past understanding as a kind of perspective. The reconsidered pay with commission structure will assist reps with offsetting serving existing records with finding new business. A base pay will help hold salesmen since they won’t be stressed over confronting months when deals may be a little more slow. Execution/Action Plan All current autonomous agents ought to be alarmed as quickly as time permits that successful the start of second from last quarter, Atomic Company is doing a change to inside salespeople. All reps with a strong reputation would be welcome to proceed as a full time representative with compensation and reexamined commission structure. Reps would have fourteen days to settle on a choice on their aims to remain with the organization. In the event that people decide to leave, they would be offered a reward in the event that they remain on contract until the start of the final quarter. Following fourteen days, Atomic Company will know what number of new salespeople should be employed so they can start the enlistment procedure. Formal compensation and commission structures will be set up and the VP of deals will build up a total arrangement for deals preparing and account relationship the executives under the overhauled domains. Benchmark deals objectives, destinations and procedures will be worked out to fall in accordance with by and large organization objectives. After the primary quarter under the new structure, the board should assess advance and modify varying. Alternate courses of action If timing doesn’t take into consideration a snappy usage of the new deals structure, a cross breed approach can be taken. The eastern domains can be separated into littler zones and inside salesmen can be employed to deal with those records. In the interim, the focal and western regions of the U. S. can keep up utilization of autonomous salesmen for different product offerings. This could be a decent chance to try out the new structure to perceive how generally welcomed it is by retail records and how it impacts by and large deals.

Fire Safety Case Analysis

TO: Mike Carey †Vice President of Marketing FROM: Cristian Oana †Marketing Consultant DATE: 28/01/2001 SUBJECT: Pricing technique of future FSI product offering. Reason and Overview Please survey the accompanying segments dependent on your ebb and flow valuing technique and statistical surveying just as future proposals. The report contains a SWOT investigation that will feature the requirement for a switch in evaluating procedure from the present Value Based estimating to Price initiative. FSI is the main producer of the HERO line item having just a single contender (Guardian) which as of now holds a piece of the overall industry of 42%.This certainty underlines our organization remaining as an Oligopoly and permits us to lead the path in value assurance. Rundown of Past and Current Situations Self-contained breathing mechanical assembly frameworks are worn by fire and salvage work force in risky circumstances where smoke, noxious gas or low degrees of oxygen restrain sear ch and salvage tasks. FSI has been the main supplier of the computerized breathing contraption framework since 1990 holding a predictable cost of 1485$ per unit. Practically 100% of FSI’s business is led with U.S. fire and salvage offices that have a place with local buying associations. Agreements are one year long except for the California Region. In 2001 FSI expanded the cost by 5% to build income. In 1995 Guardian presented their own product offering up and figured out how to catch up to 42% piece of the overall industry. Their present expense is 1500$/unit. The difficulties FSI presently faces is climate a further increment in cost will keep its present piece of the pie in spite of rivalry and boost incomes for the future.An suitable evaluating methodology must be picked to guarantee the HERO lines’ life cycle. In light of the things featured in strong in the accompanying SWOT investigation, a value authority system is suggested. SWOT Analysis STRENGTHS * Unique p roduct offering that utilizes dependable computerized hardware. * Fire Safety Inc. has a very entrenched brand name in the residential market * Fire Safety Inc. gives the most excellent gear at a moderate 1560$/unit. * Increased deals regardless of 5% cost increment * Since Fire Safety Inc. s extremely effective in the residential market it built up money related assets to perhaps grow to remote markets * Current market circumstances demonstrate an Oligopolistic domain * Product is natural to US customers †recognized requirement for future hardware as expressed by law| WEAKNESSES * The set up multi year showcase observation at the cost of the item. * No huge product offering changes or updates which the opposition may exploit. * No patent security which may yield additionally rising rivalry later on. * HERO †brand name isn't notable outside the local market. Company’s variable expense per unit of $560 might be high. | OPPORTUNITIES * New measures require fire and sa lvage divisions to change over to computerized innovation. * Opportunities for picking up advertise further offer and benefit amplification. * Opportunities to accomplish more elevated level of benefit * New item advancements that can be consolidated into existing product offering * Opportunity to grow to other remote markets * Extending agreements to 3 years over the US to ensure steady deals. | THREATS * Guardian has an assembling cost advantage contrasted with FSI that subsequent from complex creation hardware.. FSI may encounter loss of piece of the overall industry because of just a single year contracts. * Loss of gainfulness because of expanded costs. * Difficulty in picking up piece of the pie from contenders. * Guardian is offering a fundamentally the same as item at a comparable price| Assumptions on Which the Strategy is Based a. The market will stay an oligopoly. b. FSI will remain the pioneer of computerized breathing mechanical assembly frameworks. c. The National Inst itute of Occupational Safety and Health won't change enactment with respect to security sooner rather than later. d. Watchman may expand estimating too due to FSI’s cost increment. e.The condition of constrained rivalry will be held for the next year. f. Demonstrated dependability and results may catch further piece of the pie in spite of cost increment. Estimating Strategies That Emerge From SWOT Fire Safety Inc. has a very entrenched brand name in the local market holding a main piece of the pie of 58%. FSI gauges that the market will develop by 44% in 2002. For as long as 11 years, the HERO lineup has delighted in expanded deals year to year by giving first class Digital Breathing Apparatus Systems. As of now, FSI is the main producer and wholesaler of these systems.Despite the 5% expansion in cost for 2001, deals have expanded giving no indications of market reaction. Our opposition has their product offering set at a somewhat lower cost (1500$/unit) which shows an unmist akable shortcoming in a built up advertise drove by our organization. Value authority â€Å"An perception made of oligopolistic business conduct in which one organization, typically the predominant contender among a few, drives the path in deciding costs, the others before long after. The setting is a condition of constrained rivalry, where a market is shared by few makers or dealers. This evaluating procedure is ideal for FSI, having just a single contender and a fruitful deals record. Outline and Request for Action A further cost increment is suggested for 2002 considering the above featured realities. There is no motivation to accept that FSI’s piece of the pie will drop and dependent on the past year’s deals adding $3,548,625 to the main concern it is a reasonable sign that a Price Leadership system is urgent to the company’s achievement. In an Oligopolistic situation, it is the perfect decision.

The Characteristics of American Government Essay Samples

<h1> The Characteristics of American Government Essay Samples</h1> <h2> A Secret Weapon for American Government Essay Samples</h2> <p>You may check the standard of composing, designing and a few different aspects, which you're stressed over. Regardless of whether there are any primary constraints of your work, it's conceivable to likewise specify this to sum things up inside the presentation. Being a responsible crafter likewise generally implies that you might want to be environmentally right by utilizing as a lot of each page as you're ready to. </p> <p>If you're snowed under and should help your scholarly accomplishment in various areas of your investigation separated from paper composing, at that point the ideal arrangement is our on the web. In light of the yield quality required there are highlights and plan strategies which require to get set up. A genuine guide to help that we're creating in a significant manner, is the place as of late correspondence advertise has truly improve in that it has delivered viable and productive techniques for imparting. Without a doubt the most significant issue looked by understudy is the deficiency of shrewdness and aptitude to explore on a particular point. </p> <h2> What Is So Fascinating About American Government Essay Samples? </h2> <p>The Constitution came to fruition to have the option to incorporate things like the 3 parts of government that is lawmaking body, official and the legal executive into the PC framework. The Federal Government should take a gan der at the military status of the country and make certain it is consistently solid. The Federal Government of the US is more viable for what it's worth far superior than each other condition of the country in the security assurance. The Constitution of the USA. </p> <p>To the opposite, the possibility of equity doesn't infer uniformity of condition. In opposition to broadly held convictions, private enterprise isn't a framework which misuses an enormous piece of society for the enthusiasm of a little minority of well off business people. The vote based system implies the people who vote in favor of people to be a particular position. Also, the American popular government advances the idea of the mass standard and the minority rights. </p> <h2>Rumors, Lies and American Government Essay Samples </h2> <p>When you have composed your article to vie for a grant for school, you will begin the accommodation strategy. For school applications, you can need to have a 10-advance seminar on school application article writing to find out additional. In case you're an understudy who is endeavoring to form an exposition as an approach to win a grant for school, you're in for an extreme street in front of you. Check with your favored school for extra data. </p> <p>Learn progressively about the manner in which the article is scored. A phenomenal exposition will have the option to assist you with getting acknowledged to your fantasy school. Our school paper composing administrations are aimed at giving you the expert composing assist you with needing to. Absolute best school article support. </p> <p>Individual schools once in a while need supplemental articles. Additionally, it's important that the professional foundation that you pick should be perceived by the concerned training office. In light of the school there are various other second language courses out there. </p> <h2> Introducing American Government Essay Samples </h2> <p>So you are thoroughly allowed to request that everybody keep in touch with me a paper on the web! Connect with the particular school to make sense of the exact points of interest. Need to get a school article modest. </p> <p>When you're composing your exploration paper's presentation, you should fabricate it around a specific blueprint that gives a general survey of the paper. Numerous reliable composing administrations are anxious to give article help. You shouldn't get stressed over the security strategy, as it's exceptionally severe in our organization. </p> <h2> Choosing American Government Essay Samples</h2> <p>Government polices have been the best in keeping up a macroeconomic balance that is helpful for exchange, venture, and the advancement of firms. Envision whether the legislature chose they needed to make a street or possibly another shopping center any place your living arrangement is. Finally, a presidential framework is quick and conclusive concerning dynamic in light of the fact that there's detachment of forces. There are heaps of frameworks of government. </p>

Writing a Five Paragraph Essay

<h1>Writing a Five Paragraph Essay</h1><p>There are two approaches to composing a five passage paper. One is to utilize the whole five-passage space recorded as a hard copy an article, and the other is to separate the exposition into various sections. Which style you settle on will at last rely upon your particular needs and the structure of your essay.</p><p></p><p>What I figure numerous individuals don't understand is that composing a paper isn't care for composing a novel or a short story. A paper has a similar structure as some other long bit of composed work. You can split an exposition up into independent passages, however the initial two sections despite everything comprise the majority of the piece. Each passage at that point turns into the focal point of the piece.</p><p></p><p>When composing a five section paper, the article should start with a preamble. In a conventional paper, this could be a solitary sente nce. Be that as it may, in a discussion paper, it tends to be as brief as a line, and up to two sentences or thereabouts. The fact is that you know precisely what the perusers are getting into before you open your mouth.</p><p></p><p>The first section contains a presentation. The acquaintance is the presentation with the piece. The thought or subject of the exposition is presented and your peruser knows precisely what the person is getting into. Ensure your paper contains a solitary sentence or so presenting the subject matter.</p><p></p><p>The second section is regularly extremely near the first. It contains a rundown of the topic and the significant purposes of the piece. Recorded as a hard copy this section, you ought to utilize a few unique styles, for example, discourse, depiction, or incidental data. The broadly useful is to clarify and exhibit your idea.</p><p></p><p>The third passage is generally extreme ly short. In any case, it is generally intended to respond to an inquiry. On the off chance that your peruser asks 'what is my theory,' at that point the appropriate response is in the subsequent passage. In the event that the appropriate response is basically 'the manner in which we live presently is obsolete,' at that point in the third section it will disclose to you why. Be that as it may, in the event that you clarify why the manner in which we live currently is obsolete, you can even give a proposal explanation, on the off chance that you want.</p><p></p><p>The fourth section is likely the longest of the five passages. It really expounds on a solitary thought. It's expected to offer help for a point or proposal articulation from the principal passage. You may even have a part or two worked around your single idea.</p><p></p><p>Finally, the fifth section, which is regularly the last passage of the piece, is the place you go into s omewhat more insight concerning that solitary thought you presented in the main section. It as a rule goes into a short account, model, statement, or contextual investigation. In this last section, you as a rule give an end that helps support your argument.</p>

Top Essay Topics - Is Writing Your Own Top Essay Topics Worth It?

Top Essay Topics - Is Writing Your Own Top Essay Topics Worth It?There are a number of different reasons for writing your own Top Essay Topics essay. It can be a very exciting time, and you may have done a good job with it, but one thing you should be careful of is not running out of ideas. Try writing your next essay topic and see what you come up with.Many students will end up doing a top essay topics or topic sentences, on someone's paper. Other students just do not have enough time to write their own essay topics. You should still think about it though. When you are done with this essay topic, you should write a new one for another class you are taking.What about those students who are too busy to write the Top Essay Topics themselves? There are a number of different ways to publish your essay. Some people try to publish it in their school newspaper, but there are others who publish it online. You could also submit it to websites like CollegeBoard or Khan Academy, but there are m any other ways too.When you decide to go with an online publication, remember that you will be working with a smaller group of people. This is much easier to do if you write it by yourself. The reason for this is because there is not only a chance that you will get the spelling right, but if you are writing this essay topic by yourself, there is also a chance that you might miss important things that might help your case.If you are going to do a top essay topics by yourself, you will want to spend some time practicing. This means doing research and reading up on the topic. This is a great way to learn the basics of the topic, and you can even find sample essays for the topic that you can use as references for your essay.For those students who have the time to work on their top essay topics, they may be able to write some down. Or they may be able to give some ideas that they want to include. These are all great reasons to write your own essay topics.When you are working on your essa y topics, make sure you spend some time editing and rewriting. Make sure you read the essay that you want to write, and then put a lot of effort into making your essay unique. Remember that your writing is one of the main tools that will get you into a good college. Don't forget that.A student can also start writing his or her own Top Essay Topics essay for other reasons. Writing about something you love can be very satisfying, and you can become very creative. Your essays are going to be judged on your creativity, so be creative!

What Everybody Dislikes About College Helped You Essay and Why

<h1> What Everybody Dislikes About College Helped You Essay and Why </h1> <h2> College Helped You Essay Can Be Fun for Everyone </h2> <p>Even after you comprehend what the exposition should be about, it can even now be difficult to begin composing. You additionally should verify you express what's important and pertinent about yourself that can help your article stick out from all the others. To do this, you have to choose what explicitly you're concentrating on and the manner in which you'll structure your exposition. The paper ought to be personal.</p> <p>The absolute first thing you should do is to altogether peruse and comprehend the exposition brief. The following activity is to experience your proposals and figure out which one is going to bring about the most grounded exposition. The secret to composing your absolute first draft isn't to be stressed over whether it's any acceptable simply get something on paper and go starting there. From that point onward, inspect the exposition once more, line by line, checking each word to be sure that it's exact. </p> <p>Well, presently you need to come back to that rundown and figure out which expositions you despite everything should compose. Universities can tell at whatever point your paper is just a structure article. Try not to feel committed to expound on something since you believe that should those assortments of expositions tend to be exhausting and deadened. Before you begin composing this article, you are going to need to begin with some incredible conventional research. </p> <p>Doing this can help spare you a touch of time and empower you to focus on a couple of extremely incredible expositions instead of a great deal of average ones. Everybody will most likely be working off the specific brief, so you are going to need to ensure your exposition sticks out, comes to the heart of the matter, and doesn't burn through any of the peruser's time. Besides, these sorts of articles as often as possible present the understudy as some type of friend in need, who's advantaged e nough to give the aggregate to fly and participate in a movement abroad. Request that a most loved instructor spread the paper on you, or find a companion with solid publication capacities. </p> <p>No matter your methodology, there are several hints everybody may profit by. Additionally, my teachers are the most critical part that change being to end up being better. Luckily, there are various exceptional grants out there which are pointed uniquely for on the web or separation learning understudies. Similarly, a lot of understudies feel just as they should expound on a significant life occasion or their most amazing accomplishment. </p> <h2> The Fight Against College Helped You Essay </h2> <p>Many school candidates make the blunder of endeavoring to consolidate every one of their achievements and exercises in their application articles. Some of my entry level positions additionally have allowed me to encounter circumstances direct and showed me the most ideal approach to create the best arrangements. By doing that the understudy remains consistent with the absolute first passage in providing an extremely clear heading all through the full paper. Oversee understudy prompting meetings with an on-line join. </p> <p>Keep at the top of the priority list your cutoff times and remember that a couple of schools may require more than 1 exposition or solicitation little passages just as the key individual proclamation. Propelling the subject of nursing isn't just an expert achievement, however an individual achievement moreover. The deficiency of able educators in the area school nursing will sustain the absence of college degreed social insurance experts in the business. Proceed to make reference to how your important training has provided you with the skill expected to exceed expectations at the particular position. </p> <p>Understanding how to address inquiries questions is the key to giving smart responses. By staying away from the themes recorded previously'll ensure your article helps rather than harms your chances of confirmation. In the event that you might want to start your article having a progressively generally speaking portrayal of what you will examine, it's despite everything genuine that you need to permit it to be explicit and one of a kind enough to stick out. Spend a great deal of the article concentrating on yourself and how your character or decisions are formed because of this individual. </p>

Introduction to Business Purpose of SWOT Analysis - 3300 Words

Introduction to Business: Purpose of SWOT Analysis (Essay Sample) Content: Introduction to BusinessNameTutorCourseDatePurpose of SWOT Analysis SWOT analysis is a structured model whose purpose is to evaluate the four elements of a business venture that determine the chances of the business success. The acronym stands for Strengths Weakness Opportunities and Threats. SWOT analysis involves identifying the objective of a business venture then assessing the internal and external environment to determine the extent to which it is favorable or unfavorable. The strengths of the business are the characteristics that afford the business an advantage over other businesses especially its competitors. Weaknesses are the characteristics of a business that put the business in a disadvantaged position in comparison to its competitors. Business' opportunities refer to the elements of the market that the business can exploit to gain a competitive advantage over its rivals. Finally, threats are elements of the business environment that could turn out to be b ad for the business because they might limit the business ability to grow (Bovà ©e and Thill 2014, p.57) Conducting SWOT analysis informs the steps that the business needs to take in planning. It is through SWOT analysis that decision makers assess how attainable the business objectives are and if there is an obligation to change the plan designed to achieve the objectives. Where the objectives are deemed unachievable decision makers need to change the objective and restart the planning process. In analyzing the business environment, one needs to assess both the internal and external environments which are two main categories that divide the elements of SWOT analysis (Hill and Westbrook 1997, p.108). When analyzing the business strengths, there are some fundamental questions that the analysis team needs to answer. The team should identify the advantages that the business has over its competitors. For some businesses, this could be the availability of skilled manpower because the business has the best personnel in the field or it could be that the business brand is more popular as compared to that of other business rivals. The analysis team also needs to identify what the business does best and capitalize on it. If what the business does better than everyone else is to treat its employees well then the business should maintain the trend because it might be the source of competitive advantage through maintaining low employee turnover. The analysis team should also identify the low-cost resource that the business can draw upon that are not available to other business rivals (Boddy 2009, bp.95). If the weaknesses of business are not addressed, they could lead to the downfall of the business. When analyzing the business weaknesses the team can start by identifying areas that the business could improve on. If the business customer service delivery is wanting then, the business should improve on this to bridge the gap between the business and its rivals. The busi ness should also identify specific factors that cost the business losses. Unethical conduct can, for example, cost the business its customers and it can even cause the business to incur expenses in the form of legal fees. Being able to spot opportunities is the difference between a successful and a failed business. If the analysis team can identify a need in the market that is not served adequately, it can be a big win for the business because it will have the chance to capture a new market niche. The business needs to be in touch with the market trends so that it can identify opportunities that it can exploit. There are several sources of opportunities including a change in technology in the businesses field. Change in government policies can also afford the business numerous opportunities. Being aware of the threats that business faces puts the business in a good position because it stands a decent chance of preventing them from hurting the business. Threats to the business can co me from the moves by competitors. Where competitors begin price wars, for example, it can be detrimental to the business if it cannot maintain the pressure. The business weaknesses can also be a source of threat to the business. If the business does not offer excellent customer service, for example, it is under threat of losing its customers to competitors (Pickton and Wright 1998, p.48). Four Major Functions of Management Management is a social process that evolves planning and regulation of business operation to achieve set goals. Management is dynamic, and it involves activities that are universal to all managers regardless of the level. Management has four major functions including; Planning, organizing, directing and controlling. These functions are not separate from each other but for analysis, they are discussed as separate. Each function blends into others to produce a synergistic effect on the business. In planning, the manager decides the direction in which to take the bu siness and the steps that it needs to achieve its goals. Planning requires that the manager is aware of the business challenges and opportunities and have the ability to forecast future economic conditions. Setting the deadlines that need to beat is part of management, and the manager is responsible for ensuring that the mechanisms necessary for achieving the objectives are in place(Boddy 2009, p.205). Managers re-evaluate their plans with time so that they can make adjustments when necessary. If a business intends to penetrate the global market in the next five years, for example, it is the managers prerogative to ensure that the business is taking all necessary plans towards the achievement of this goal. In organizing, the manager brings together financial, physical and human resources and synchronizes them so that they are geared towards the attainment of the business goals (Bovà ©eAnd Thill 2014, p.59). Managers pinpoint tasks that need to be completed and the order of priorit y with which they should be completed then they categorize them so that they fall under the dockets of various departments. It is the managers role to create responsibility and delegate authority within the business so that several people can be responsible for handling the finer details of the business operations (Stevenson and Sum 2009, p.54). Management also involves the coordination of authority within the business so that all efforts are channeled towards the achievement of the business goals. It is the role of the manager, for example, to organize the running of the sales and promotion departments to ensure that the strategies that they have in place are sufficient for the achievement of the economic growth of the business. In directing, the manager gives instructions and guidance on how employees need to carry out different tasks then oversees the completion of these tasks to ensure that they help the business achieve its goals. Directing is at the heart of management becaus e planning, organizing, and control are of little significance if the manager fails to direct them. Through directing action is initiated so this is where actual work starts. If a business decides to penetrate a new market, for example, the manager will be responsible for directing the functions of various departments so that their actions are designed to aid the achievement of the set goals. If it is the recruitment of new staff, for example, the manager directs this exercise so that the right people are on board. Controlling involves evaluating already achieved goals and gauging them against set goals. Controlling requires managers to have an eye for deviation. The manager should be able to recognize the extent to which a business has deviated from its course in the achievement of goals then provide corrective measures to set the business back on course. In controlling the manager establishes the business goals and lays out plans to achieve them then identifies factors preventing the achievement of these goals and provides ways of dealing with such impediments. Controlling does not only involve the achievement of the business financial goals but also other goals such as reaching a certain production quota (Taylor Bector, Bhatt and Rosenbloom 2004, p.68). If strategic decisions are preventing the business from achieving its goals, it is the role of the manager to guide the change of strategy. Management should oversee goal setting because it confers several benefits to the business. Goals provide the focus for the business. When employees have an idea of what the target of the business is then they are well informed of what is expected of them and how their work impacts the goals of the business. Goals also increase the employees motivation because they have something to strive towards and when they aid the business in achieving set goals they get a sense of achievement which also acts as motivation to strive towards excellence. Goal setting also increases group cohesion among employees. In turn, group cohesion increases the chances that the business will realize its goals. Also, since goal setting offers a metric for measuring the business progress, it prompts the management when there is the need to employ corrective measure so that the business can get back on course. Four Main Components of the market Mix A marketing mix is a business tool that is used by marketers to influence customers to form a preference for the product or brand. There are four main components of the marketing mix; Product, price, promotion and place (Bovà ©e and Thill 2014, p.165).. In determining how to market a product, there are some factors that the marketer needs to put into consideration that fall under the product category of the product mix. This category puts into consideration the needs ...